How Customer Relationship Management Increases Profitability

Posted by Neil MacLean on October 29, 2018

Customer Relationship Management has come a long way and now adds more value to a business system than ever before. Early systems started as a list management system that collected prospect data by specific categories and organized them into predefined segments for follow-up. This often involved hundreds of one to one conversations.  Information had to be input several times on route to conversion, was error prone and often lost when an employee left the company.  In today's digital world, CRM has evolved and joined forces with Digital Media to offer more value than ever before.

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Tags: Business Management Software, ERP Solutions, CRM


How Material Requirements Planning Increases Profit

Posted by Neil MacLean on September 25, 2018

 

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Tags: Inventory Management, ERP Solutions, Business Management Software


What is MRP (Material Requirements Planning)

Posted by Neil MacLean on June 15, 2018

The technical world is full of acronyms, and in many case they are misunderstood by many that are not dealing with them every day. Today it is MRP or “material requirements planning” that we are referring to. Although it is an approach and term that the has been around for decades there continues to be improvements in the outcomes MRP capabilities provide.

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Tags: Inventory Management, Business Management Software


Oilfield Software requires integration to save time and money

Posted by Neil MacLean on May 16, 2018

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Tags: Oilfield Software


Eight things to look for in CRM for Oil Field Software

Posted by Neil MacLean on April 25, 2018

 

 

What does CRM do?

The primary goals of CRM (Customer Relationship Management) are to initiate, maintain, record and track conversations and interactions with current and future customers across multiple channels. Early systems were a list management system that collected prospect data by specific categories and organized them into predefined segments  for follow-up. This often-involved hundreds of one to one conversations. Information had to be input several times on route to conversion and was error prone and when an employee left the company important information was often lost. In today's digital world, CRM has evolved and efficient software is available to streamline every aspect of the process. 

 

CRM Evolution

The development and utilization of new channels of communication, including Social Media channels such as LinkedIn, Facebook, Twitter, and others has increased the complexity of business communication. What was once a private, one-on-one conversation between a sales or service person and customer is now, a multi-channel highly visible, one-to-many conversation. Interaction through these channels provides new opportunities to attract and engage potential new customers, and share customer experiences to build brand value. Integration to marketing platforms such as HubSpot and others, provide automated publishing and engagement metrics to monitor your evaluate your marketing results.

 

 What to look for in a CRM
  1. Simplicity and ease of integration: An integrated and Intuitive system is easy to learn and use, should assist the user in saving time and being more productive, and will encourage rapid adoption.
  2. Flexibility and customization: Every business is unique therefore some business specific configuration will be required to fit  your business model.
  3. Lead generation and follow-up tracking: A configurable, predefined sales and conversion process with automated customer follow-up tasks, progress milestones. and revenue forecasts provides important metrics for your sales efforts.
  4. Inbound marketing and sales platform: Automate publishing, and measure lead generation activity on websites and Social Media.
  5. Configurable Dashboards: Real-time views of lead generation activities, opportunities and pipeline status.
  6. List management: Multiple list and segmentation capability for quick and efficient data management.
  7. Remote access: All functionality needs to be available from anywhere and anytime.
  8. BYOD friendly: Accessing information from handheld devices is critical, especially for field sales & operational personnel, who may need access to customer data, images, forms, drawings, and orA 

CRM software can be acquired as a standalone application but is often more effective, and less expensive, when included with an integrated ERP system. This approach reduces dual entry, data errors, enhances reporting capabilities, and provides access to real-time data across the enterprise.

In response to options requested by the FocusERP community, Customer Relationship Management has been added as core functionality and includes integration to the HubSpot Marketing platform. These methodologies bring Marketing, Sales, and Service together and provide metrics and feedback from interaction for Website visits, Social media activity and Email Marketing Campaigns. For more information on how FocusERP can streamline your business, call Neil at 403 608 1346, or by email neil@enfocom.com

 

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Tags: Business Management Software


What does Oilfield ERP Software Cost?

Posted by Neil MacLean on April 05, 2018

Oilfield Software systems are all about efficiency and profitability.

One of the most strategic assets any business can have is their business system. The right business system  automates processes, reduces rework and data porting, provides real time data for compiling accurate reports, and forecasts, and enables visibility into daily operations.  It needs to be intuitive, and constantly improving ,and that requires integration.

This is concept of Enterprise Resource Planning, (ERP). The ability to perform and report on multiple functions, often simultaneously,  all while accessing the same database. Regardless of the enterprise  ERP Software must be considered a financial investment that will provide an  initial cost recovery and ongoing return. Like all investment decisions if that investment does not sufficiently outweigh your costs, you should probably look for another way to invest your hard-earned income.

Return on Investment (ROI) is easily the most common method used in business to measure project returns and to compare these with other potential investments. It may seem like a simple metric on the surface however it is more complicated than it appears. A good business system can increase profitability in many ways.  Typically the net gains are estimated by calculating the hourly time and effort reductions from streamlining business processes. But there is more!  Often the value achieved by preparing better estimates,  improving service levels, and quicker response times may be more difficult to put an accurate number on, and may offer the most value.  The reality is that calculating  ROI and analyzing the final figures is a complicated process with many misconceptions and challenges. Forecasting returns as accurately as possible will create a realistic ROI figure that you can use to measure  success against your expectations. It is an important exercise, but lets start at the beginning  with understanding  whats included in the the initial and ongoing costs. What are all the real costs that may not be included in the vendors quote? Which costs should you consider.  An accurate estimate depends on a thorough understanding of the costs involved in choosing and implementing a new ERP.

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Tags: Oilfield Service ERP, ERP Solutions