What does CRM do?
The primary goals of CRM (Customer Relationship Management) are to initiate, maintain, record and track conversations and interactions with current and future customers across multiple channels. Early systems were a list management system that collected prospect data by specific categories and organized them into predefined segments for follow-up. This often-involved hundreds of one to one conversations. Information had to be input several times on route to conversion and was error prone and when an employee left the company important information was often lost. In today's digital world, CRM has evolved and efficient software is available to streamline every aspect of the process.
The development and utilization of new channels of communication, including Social Media channels such as LinkedIn, Facebook, Twitter, and others has increased the complexity of business communication. What was once a private, one-on-one conversation between a sales or service person and customer is now, a multi-channel highly visible, one-to-many conversation. Interaction through these channels provides new opportunities to attract and engage potential new customers, and share customer experiences to build brand value. Integration to marketing platforms such as HubSpot and others, provide automated publishing and engagement metrics to monitor your evaluate your marketing results.
CRM software can be acquired as a standalone application but is often more effective, and less expensive, when included with an integrated ERP system. This approach reduces dual entry, data errors, enhances reporting capabilities, and provides access to real-time data across the enterprise.
In response to options requested by the FocusERP community, Customer Relationship Management has been added as core functionality and includes integration to the HubSpot Marketing platform. These methodologies bring Marketing, Sales, and Service together and provide metrics and feedback from interaction for Website visits, Social media activity and Email Marketing Campaigns. For more information on how FocusERP can streamline your business, call Neil at 403 608 1346, or by email email@example.com
Oilfield Software systems are all about efficiency and profitability.
One of the most strategic assets any business can have is their business system. The right business system automates processes, reduces rework and data porting, provides real time data for compiling accurate reports, and forecasts, and enables visibility into daily operations. It needs to be intuitive, and constantly improving ,and that requires integration.
This is concept of Enterprise Resource Planning, (ERP). The ability to perform and report on multiple functions, often simultaneously, all while accessing the same database. Regardless of the enterprise ERP Software must be considered a financial investment that will provide an initial cost recovery and ongoing return. Like all investment decisions if that investment does not sufficiently outweigh your costs, you should probably look for another way to invest your hard-earned income.
Return on Investment (ROI) is easily the most common method used in business to measure project returns and to compare these with other potential investments. It may seem like a simple metric on the surface however it is more complicated than it appears. A good business system can increase profitability in many ways. Typically the net gains are estimated by calculating the hourly time and effort reductions from streamlining business processes. But there is more! Often the value achieved by preparing better estimates, improving service levels, and quicker response times may be more difficult to put an accurate number on, and may offer the most value. The reality is that calculating ROI and analyzing the final figures is a complicated process with many misconceptions and challenges. Forecasting returns as accurately as possible will create a realistic ROI figure that you can use to measure success against your expectations. It is an important exercise, but lets start at the beginning with understanding whats included in the the initial and ongoing costs. What are all the real costs that may not be included in the vendors quote? Which costs should you consider. An accurate estimate depends on a thorough understanding of the costs involved in choosing and implementing a new ERP.
In Western Canada oilfield services and equipment (OFSE) companies in the upstream sector have suffered from a decline in capital spending, reducing project opportunities and impacting margins. Revenues have fallen significantly as E&P operators slashed budgets, cancelled projects and pressured suppliers to cut pricing. Many service vendors scaled back, in turn, tightened their capital budgets and reduced staff and other overhead to remain viable. There is no easy answer for dealing with these conditions, and in some cases, this cost-cutting has reduced the vendor’s ability to compete out of position for future growth. And so, it goes, without change, the cycle continues, until the next downturn emerges and the pain returns.
The secret of ERP Software is having all the systems functionality interfacing with one database. The key is the ability to enter information once and share it, revise it, consolidate it, report on it, and analyze to make informed decisions. With Cloud-based systems, one system and one database, the information you need for success is available anytime and anywhere.
To grow your business in a competitive market you need to be cost conscious, nimble and more importantly have the right system. Enterprise Resource Planning (ERP) software can significantly improve a company’s efficiency and productivity, and help it take growth to the next level. By integrating accounting and finance with sales, operations and other functions, any company can increase process efficiency and reduce workloads, errors, and costly mistakes. In fact, it can be one of the most transformative investments a company makes.